I fear that which is dubious in the attitude of “general users”.
As a GNU Linux user, I realize that my operating system and the programs that I use might seem unconventional to an outsider. This attitude is typical and feels problematic because “general users” appear locked-in to a “philosophy of computing” where most, if not all of their computer needs, depend on private companies. And it’s no secret that companies have a habit of charging lots of money for their services.
This has the effect of limiting what a person can do on a computer by limiting the programs that the individual knows about, or can afford.
Thus the paradox is real. General users know the big names of programs they can’t readily afford, but don’t know about the GNU Linux open source platform with its significant amount of free, powerful programs.
A great lot of users don’t know what they can do with a hunk of silicon and some open source.